I’ve been talking about using Twitter to build your Author Brand. I focus my blog specifically on the Indie and Small Press Author and a brand is so important to them. Sometimes the only place you’ll ever see them is online. If they don’t have a strong branding you may never hear of them. Twitter is a great place to brand yourself, but the only positive way to do it is to maintain authenticity.
Welcome, I’m Ann Shannon the Manic Writer. I write romance, erotic romance and sometimes a short story or two. I also do book reviews and anything else that grabs my attention. Today I’ll be talking again about crafting your homepage/profile on Twitter so people who find you learn something about you at the same time.
How to be You on Twitter
One of the most important steps you can take in building your Twitter presence involves being you. Some of that was covered when you chose your name. A large portion of it can also be covered in how you fill out your homepage or profile.
In case your not sure what I mean when I say homepage/profile page, click here and visit mine. It’s the page your fans and followers will visit when they search your name and follow it. It’s your home base where they can get to know you a little. Your opportunity to let them know what you do, why you’re on Twitter and what they can expect from you.
It’s not the place for you to sell them a book. Sorry Charlie.
You can post a link to your blog there, and then sell them books at your blog site! You can tell them what you write and when you might show up on Twitter, though they’ll be able to see that by a quick perusal of your tweets which will also be listed on your profile page.
Make your Twitter profile Uniquely Yours
The first step you can take to make your profile unique is a profile picture. If you are comfortable having your face on the internet then use a nice author picture of yourself, and use it everywhere. Your adoring fans will love to know what you like, your fellow authors will love to know what you look like and your mother will share it with everyone she knows. (If she’s on Twitter)
The second is a banner. The banner will show across the top of the screen and is a great place to reflect something of yourself in a picture. I have a few suggestions for this image-
- If you are working towards an moneymaking platform be sure you have the rights to use the picture you upload.
- If you can’t make a professional looking one then save up and buy one. It’s worth it. One of my cover artists made mine and she’d probably make one for you too. Visit her at Fantasia covers on Facebook.
- Don’t use a picture of text from a book. In my opinion it’s messy looking and unreadable.
Be sure your picture uploads properly, not too stretched or blurry.
- Try to choose something that will say something about you or showcase your work. In my case my blog is called the Manic Writer and Divorced White Female is a series of novellas that I’ve been publishing on a site I own. When I have a new book come out my cover artist will replace the cover art with the new cover to advertise my newest work.
Next, you will need to fill out a description. I don’t know if there’s a word limit, I imagine there is, it’s Twitter after all, but keep it short anyway. Visitors will be speedreading it as they click through. It’s tempting to fill it with hashtags, but they make it hard to read.
A hashtag in your Twitter profile will optimize it for searches but it will distract anyone reading your bio so use them wisely. Don’t write your entire bio in #hashtags, they’re annoying to read.
Compare these Made Up Bios
Author of paranormal romance, mom of two and anonymous orange eater. If I’m not at home I’m out walking my dog.
#author of #paranormal #romance, #Mom of two and anonoymous #orangeeater. If I not at #home I’m #walking my #dog.
You might think my hashtag example is extreme but I have come across profile bios that were nothing but hashtags. I didn’t even read them. If you want to use optimize your profile for searches place the hashtags at the end of your bio or use them selectively. You can arguments for and against hastags. I’m against them, mostly.
You can add your location on your profile. Twitter is pretty open-minded about your privacy, it allows you to list only as much information as you want to. You can list the country you’re in, or be as specific as your town. I kept mine at my county and state.
Finally, you have a place for a web address. This is your opportunity to draw your Twitter visitors into your world. I use a landing page for my blog. It will introduce them to me and tell them what to expect if they subscribe to my newsletter. If you have a static front page on your blog it will do the same. Use this for all it’s worth. Tell them about your books, offer them a chance to subscribe to your newsletter. If you don’t have those then send them to your Facebook author page, or your Goodreads page, or Amazon author page and ask them to follow you there as well. The point is, let them see you outside of Twitter.
Thanks for stopping by the Mania!
The mania is always more fun with friends. Next month I’ll be discussing what to tweet on Twitter! Subscribe on the sidebar, or follow with WordPress so you don’t miss a moment of the Mania!
Want to see what’s on my TBR pile? Check me out at Goodreads! Want to know what I do with my days? Follow me on Twitter or Facebook and drop me a note. On Twitter I’m active in the #5amwritersclub, #authorconfessions and other Twitter hashtag games.